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8 Ways to Engage Your Email Marketing Database

Your marketing success is dictated by the quality of your database. Are you treating your database with the care and respect it deserves?

In order to optimize the value of your database you need to constantly engage your contacts and provide them with incentive to interact with your brand. So how can you feed your recipients and keep them hungry for more? Here’s a list of some proven tactics that encourage response:

  1. Include Killer Content
    Whether you write it yourself or compile it, providing targeted, relevant, interesting content is always a winning strategy.

  2. Give Stuff Away 
    It’s a no-brainer that people like free stuff, but very few marketers actually offer anything for free. Consider trying a free offer in your next campaign, whether is a free product, white paper, webinar or anything else of value to your audience.

  3. Provide a Unique Offer
    Subscribers respond when they feel special. If you regurgitate the same offers you have everywhere else to your email subscribers, then there’s no value in being a subscriber. Treat your recipients to an even better offer or something special- after all, they’ve taken the time to express their interest in your brand.

  4. Create Sharable Content
    Make sure your content is interesting, relevant and on topic, then ask your readers to share it through forwarding or though their social channels. Provide social sharing options in your email messages.

  5. Start a Conversation
    Ask a question in your email and continue it in a social channel like Facebook etc.

  6. Add a Poll
    People like to take polls, and marketers like to receive feedback. Use this to your advantage- ask people for their opinions on topics you care about.

  7. Entertain
    Show some personality. Be funny. Include or link to entertaining content.

  8. Showcase Your Recipients
    Make your audience part of the message by include their quotes, testimonials, links to their case studies or web site, etc. And take it to the next step by asking them to contribute content.

Basically it all comes down to giving your audience something they want and something they can use. In order to do this, you also need to segment your database so that your content is more relevant, more personalized and more actionable to the audience you’re targeting. And as always, test, track and tweak. Measure your efforts by monitoring how much more your content is shared, through increased engagement and through conversions.

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