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Email Campaign Management, now in India
New Delhi, December 20, 2010 |
Recent technological advances have changed the ways of doing business altogether. Internet, especially email has helped the marketing operations to the extent beyond imagination. Email marketing, perhaps the most mature of the digital channels, continues to evolve in significant ways. The ‘batch and blast’ model is giving way to more careful segmentation, a closer relationship with Web analytics and a tighter integration with other marketing channels.

In the Indian context, email is already an inevitable marketing tool for many corporate for customer acquisition and enhanced business. Inevitably, email has matured from a tactic to a strategic means of influencing conversation and ultimately buying intent. The role of email marketing is being driven by people’s behavior, indicating where they are in the buying cycle. People are voting with their interests, based on email openings, click through, white paper downloads, etc. Successful marketers (both B-B & B-C) are using email as a strategic tool. iCubes is one such company which helps corporate to connect with their existing customers and to qualify new prospects. It has a list rental side of the business with a repository of 45 million email addresses managed through a tier 1 partner network and Email Campaign Management System (ECMS) which is expected to bring in at least 60 per cent of the target revenues in India.

iCubes ECMS is an all-in-one solution packed in the power of a world-class email marketing solution at its core. It is integrated with social, and search channels with embedded delivery tools and intelligent Web analytics to bring you the next generation in email marketing. Sahil Chopra, VP, Marketing and Business Development, iCubes says, “We see a huge potential for targeting companies looking for quality databases, so it can be considered equivalent to an advertiser in the email space, which very few companies in India are doing but also about consistently monitoring the status of emails and maintaining good relations with the global ISPs. “Our relations with the ISPs are excellent and our platform has the capacity to critically analyze how the ISPs are reacting to your campaigns even before the first mail is shot out,” is what Jacob M George, VP, Strategic Alliances and Training, iCubes had to say on the reach and the potential of the company. He went on to say, “We also publish world-class white papers on email marketing which give e-marketers insight and education on the best practices in email marketing on a global perspective”.

iCubes ECMS is having a unique tool to report how the various ISPs (e.g. Yahoo, Gmail, etc.) are behaving and you get to know the probability of your promotional mailers going to spam which can counter the deliverability issues many of the email marketers are facing today. The platform has the capacity to critically analyze how the ISPs are reacting to the emails before the final roll out to the client database. iCubes has won more than a dozen accounts in India and the road ahead looks promising. With inbuilt web analytics, search engine marketing, content analyser, blacklist monitor and much more packed into one, iCubes ECMS is poised to take the lead.

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