Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Social Media Twetter facebook
  • 20 successful workshops conducted in Delhi, Mumbai, Bangalore
  • 100+ Leading brands, 400+ Participants
  • Hands on Email Marketing Training from the Experts
FAQ's
Find your all answers
What is Email Marketing?

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

  • Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business
  • sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • Adding advertisements to email messages sent by other companies to their customers, and
  • Sending email messages over the Internet, as email did and does exist outside the Internet

Who should attend the workshop?

Anyone who is present in the digital world or who has the urge to enter it. Email Marketing is science now more than art, so anyone can attend who has the focus.

Why it is important to understand it?

Email Marketing is one of the darkest areas in the digital world and it is very important to understand what happens behind the show.

I simply need to send mails to people, why I need to understand the science behind this?

It is not as simple as it looks, anyone who has even encountered it once would realise the pain associated. So, understanding what actually makes the impact.

Is Email Marketing useful for my brand?

Yes, email marketing is utmost important for any brand. B2B, B2C you need it.

Is it better than Social Media ?

Well we say yes, attend a workshop and we’ll prove it using case studies and real statistics.

Why should I attend this course and be certified?

Attending this course will give you a big edge and you’ll be able to manage, handle, optimise Email Marketing for any brand or corporate. If you are really on top you might land up as the Email Marketing spearhead for one of our brands.

I have minimal number of subscribers. What is the way for me?

The way is to build your database organically without any shortcuts. Keep the brand and products enticing and a clear marketing focus.

I’ll purchase a list and I am all done. What is the issue?

Purchasing a list is like running into hot waters. Spam complaints, hard bounces, poor customer engagement would be enough for you to be termed as a spammer by the ISPs.

Does the quality of my list make any difference?

Quality of your list is the heart of your campaigns. Keep the list as clean and active as possible.

All mails are going to SPAM. What to do?

In this case the entire email marketing strategy has to be reworked. Need to analyse what is the real issue and re-work has to be done.

Why are the open rates so low even though my mails are going to the inbox?

Subject lines and engaging customers would be the key here. Your subject lines should be crisp and the database should be dynamic.

What is the right time to send Email Marketing Campaigns?

It depends upon your industry and the product. Ideally, 10-11 AM is the most engaging time.

What is the right day to send Email Marketing Campaigns?

It depends upon your industry and the product. Ideally, Wednesday and Thursday are the most engaging days.

I daily get Emails from unknown senders, what should I do?

Report them as SPAM and fill up the form on our home page. We’ll try to do whatever feasible.

What after the course?

Attending this course will give you a big edge and you’ll be able to manage, handle, optimise Email Marketing for any brand or corporate. If you are really on top you might land up as the Email Marketing spearhead for one of our brands.

What is SPAM?

SPAM is unsolicited mails that are sent by the senders where you have never subscribed. It is a punishable offence in the US but in India it still goes on and there are not many laws to tackle this.

How does it matter if something comes in spam?

If legitimate mails are coming to the spam folder then there are concerns and corrective actions should be taken.

Is it possible to send personalized mail?

Yes, you can send personalised mailers to your users based upon the attributes that are captured. Personalisation can on subject line, body of the mailer etc.

Does data matter on which we shoot mail?

Data or the list that you have is one of the most crucial elements when it comes to successful Email Marketing. Your data should be as clean and as engaging as possible.

What is single opted in database?

Single opted is a non-confirmed database, wherein you just need to enter your email address in the form and you are all done. There is no confirmation mail sent to authenticate your subscription.

What is double opted in database?

Double opted is a confirmed database, wherein you need to enter your email address in the form and there is confirmation mail sent to authenticate your subscription.

Can a layman do email marketing as its just sending out mailers?

If you want the best results then NO. Email Marketing is much more than just sending out mails.

Where are we in comparison to the developed nations in email marketing?

We are miles behind them when it comes to the penetration of internet, so similarly Email Marketing is at a nascent state in India. There are no CAN SPAM laws, so we have professional spammers and there is no way to tab them as well.

In what budgets can we initiate the email marketing?

There are no constraints on the budgets, you need to have a clear focus and build up your user base organically.

What should be the frequency of the email marketing?

Frequency depends upon your product, but it should be a middle way, we should not flood our users at the same time user should not forget the brand.

Can we send more than one mailers to one address in a day?

Yes, you can send as many mails as you want, but the question is why are we sending the mails, what is the strategy and frequency.

What is certification in Email Vidya?

Email Vidya has introduced certifications which would be of great help in the portfolio of the user. You’ll be trained on the subject by experts and with real case studies. If you are eager and well trained you could end up as the Email Marketing spearhead of one of our clients.

Who all are there to train in this field?

We have a seasoned team who have global experience when it comes to the subject of Email Marketing. They’ll train you and the session will enrich you with knowledge and leadership in Email Marketing.

Participants From
Past Workshops
Are you Email Vidya Certified?
Are You Email Vidya Certified?
  • Follow us on Twitter
Follow us on Twitter
  • Find us on Facebook
Find us on Facebook
Subscribe with Us