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iCubes announces the launch of its Digital Research and Development Centre, iCubesDigiReach in India to cash-in the market opportunities offered by the “Big Data”.
17 June 2013


iCubes, one of the India’s leading digital marketing solutions provider with the core focus in email, web & mobile data analytics has the rich expertise in handling in-depth email data analytics for many global brands. With the launch of iCubesDigiReach, the company has the clear vision to expand to the global markets developing custom email analytic applications. Backed with in-depth knowledge and expertise in developing custom applications to handle complex email data analytic across web and mobile platforms for high volume email marketers, the company eyes a global potential for their email analytic Applications across Global ESPs and Enterprise Level Email Marketing Companies.

“The scale and scope of companies’ access to data is changing the way they do business and there is a massive requirement for building custom applications to drill down the customer data from multiple touch points, aggregate them and build actionable insights executable in a real-time automated fashion. Already enjoying a great traction with the custom analytic applications from our existing clients, we foresee a wider global market for the same”, says Jacob M George, Co - Founder iCubes.

The applications developed and successfully used by our customers include Customer Reprofiler App, ISP Wise Response Tracker, Multi-Client Performance Monitor to name a few. Eyeing the sporadic global migration into smart phones and the mobile-email revolution, the upcoming project focuses on building a multi-device email campaign response tracking application. “The need for this app. was always there as most of the global email technology providers do not provide integrated mobile-email analytic solutions. So developing this App has been like a cherry on the cake as iCubes is already a leader in email marketing services and now we are able to deliver to our customers greater value in their email marketing efforts. ”, says Sahil Chopra, Co-Founder, iCubes.

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